The company is a noted fashion retailer in Australia with over 60 outlets and also has its presence online. With demand for the newest fashion trends in vogue, their large procurement teams regularly scout for the latest and fresh fashion trends across the globe.

As each procurement team has to manage the purchasing and shipping, and also has to look into the approval of their orders ready to ship from their vendor base, it becomes tedious to coordinate and communicate the shipping deadlines.

Numerous order ship on the same bookings that require approval of multiple stakeholders creating total chaos. 20Cube set to ease the process while offering end-to-end visibility to customer.

City Beach

Case summary

Business Need

Multiple procurement teams to approve the respective shipment bookings, consols and exceptions according to the business requirements.

What we do to address the need?

  • Moving their POs to 20Cube MyHub+ system
  • Tailor made shipment approval engine
  • Online consol planning, to utilise the volumes at multiple origins to reduce the LCL movements
  • Customs compliance and duty optimization


  • Visibility of shipments
  • Easy access to documents
  • Advance reporting – online and real time

City Beach


City Beach
FCL movements (Previously – LCL Movements
City Beach
Customized booking approval engine saves FTEs
City Beach
Improved visibility of Orders and Documents